São Paulo, Brazil
Product Design · Packaging · Product Development
Product Design · Packaging · Product Development
CLEAN BAR
Wepink’s first bar soap was created to bring the brand’s bold and expressive identity into an everyday personal care essential.
Working closely with the product and creative team, we developed Clean Bar from concept to final packaging, exploring how wepink’s visual language could translate into a physical product designed to be both functional and visually distinctive.
The project involved defining the product’s visual direction, developing its packaging, and creating a cohesive experience across every touchpoint. The goal was to make a familiar category feel fresh and unmistakably WePink, while maintaining the practicality and accessibility expected from a daily-use product.
Clean Bar became the brand’s first step into the bar soap category — combining product functionality with the visual personality that defines wepink.
